And with persuasive video, the power of relevant visuals to enhance your message should not be underestimated from a psychological standpoint. With audio copywriting, you’ve got the enthusiasm and emphasis that comes from your voice inflection and tone. But with multimedia content, you’ve got a lot more electricity to draw upon. Of course, these words work exceptionally well in written copy, too. And by lightning I mean words that invoke and engage emotion. The goal of this post is to give you some examples of words that bring the lightning. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action. The value of your content and/or your offer is what ultimately matters. Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he?
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